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Google recently published data on the online behaviours of the New Zealand consumer as of mid-2015
By Greg Randall
First Published by EConsultancy on 6 March, 2016
Though none of Google’s findings is breaking news, what’s important for NZ retailers is not the data itself, but how to respond to it.
This article reviews the four key insights and provides guidance on how retailers could (and should) respond to build greater customer experiences.
2015 was a big year for ecommerce as retailers found their groove in the online marketplace and fought off international competition. eStar CEO Andrew Buxton gives some insights on some of the trends in store for 2016.
Opinion Piece by Andrew Buxton, CEO eStar
With the continuing growth in online shopping a less glamorous side of this trend is the increase in online fraud. As we head into the major shopping season of the year, expectations are that this year will be no exception.
Globally online retail fraud now accounts for over one per cent of all online sales, and with annual growth at nearly 24 per cent per annum it presents a clear and real threat to Australasian retailers. In this online environment, merchants are liable for every payment they receive. With credit cards without a signature being the most common payment method accepted, there is no fallback to the banks - online, merchants are responsible for their own security.
Services to help identify individuals – such as the MasterCard Identity Check are helpful and have some impact. But online fraud is largely “friendly” fraud, which means better verification of an individual won’t make any difference.
First published in NZ Business Magazine - October 2015 - Andrew Buxton, eStar CEO, talks with Donovan Jackson an Auckland-based business technology writer.
Fuelled by the runaway popularity of smartphones, mobile commerce is the new frontier for businesses and online transaction providers. Ignore it at your peril. It wasn’t all too long ago that predictions for an explosion in e-commerce were doing the rounds. Today, we take that for granted, with the convenience and speed of online transacting extending to anything from Trade Me to Internet banking and online shopping. It’s become a standard component of life in the digital age.
